Article December 3, 2024

Top 5 Marketing Trends Every Business Should Watch in 2025: The Indian Context

The marketing landscape is in constant flux, driven by both technological advancements and evolving consumer behavior. As we step into 2025, businesses in India need to stay ahead of emerging...

Madhuri Chaudhary

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Article November 26, 2024

Why Businesses Need a Clear Value Proposition

Imagine this: You’re at a wedding reception, and you spot someone standing alone, staring into their drink like they’re trying to solve an unsolvable riddle. Curious, you walk over, and...

Vasu Vadlamani

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Article November 23, 2024

Corporate Communication Best Practices: The Seven Masala’s for Success

Ah, corporate communication – it’s like a good cup of masala chai. A perfect blend of the right ingredients, delivered at the right time, can make businesses not just survive...

Vasu Vadlamani

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