Explore our latest insights, trends, and expert advice on marketing, business, and technology to stay ahead of the curve
To Boost or Not to Boost? That Is the Question! What if the great wordsmith William Shakespeare possessed Facebook Ads at his disposal? How would he write ad copy? Would...
Madhuri Chaudhary
The marketing landscape is in constant flux, driven by both technological advancements and evolving consumer behavior. As we step into 2025, businesses in India need to stay ahead of emerging...
Madhuri Chaudhary
In the rapidly evolving landscape of Indian marketing, the fusion of traditional values with contemporary branding strategies has emerged as a powerful tool for businesses seeking to connect with consumers...
Madhuri Chaudhary
In today’s rapidly evolving digital landscape, businesses are increasingly relying on data-driven insights to gain a competitive edge. The power of analytics in the digital marketplace has become a game-changer,...
Madhuri Chaudhary
Imagine this: You’re at a wedding reception, and you spot someone standing alone, staring into their drink like they’re trying to solve an unsolvable riddle. Curious, you walk over, and...
Vasu Vadlamani
Ah, corporate communication – it’s like a good cup of masala chai. A perfect blend of the right ingredients, delivered at the right time, can make businesses not just survive...
Vasu Vadlamani
How much does a website help a business? The digital era has introduced a range of channels where we can make our business visible to a large audience. However, a...
Madhuri Chaudhary
“Your brand is what people say about you when you are not in the room” – Jeff Bezos Think of your customers as a community that talks about your brand....
Madhuri Chaudhary
Brand communication is a strategic approach to forming the individuality of a business. An individual is defined by his identity, personality, values, behaviour and more. Similarly, to form the individuality...
Madhuri Chaudhary